Conscious by design · Est. London

Fashion,
coordinated.

One intelligence layer connecting consumers, retailers, and designers — built on real wardrobe data, not guesswork. The operating system for conscious fashion.

Book a consultation →

COORD is built around a simple idea. When consumers understand what they own, retailers understand what sells, and designers build for real demand — fashion works better for everyone.

Decision Intelligence — the causal reasoning behind every buy, price, and allocation call. Not correlation. Not guesswork.

Scroll · the operating system
02 · Three surfaces, one system

Who we serve.

Each surface is shaped for its user — but they all feed the same intelligence. A wardrobe tap in Manchester sharpens a buying call made in a London office. A designer drop in Edinburgh meets demand already proven in Birmingham.

01 Consumers
For You

Visualise everything you own.

Snap your wardrobe. Plan outfits with AI. Try things on virtually. Shop with intention from one unified marketplace — brands, indies, preloved, charity.

Freeon iOS
iPhone · out now
Privateby default
Your closet stays yours
Download the app ↗
02 Retailers
For Retail

Every decision, connected.

A Decision Operating System for buyers, planners, and merchandisers. Four engines. Twelve plug-in modules. Six weeks to live. Selective engagements.

6weeks
To live pilot
12modules
Plug in what you need
Book a consultation ↗
03 Designers
For Designers

Make what people actually want.

Demand-matched sales channel. Pre-sold batch orders from anonymised wardrobe signal. No excess inventory. No waste. Free for students.

£20/mo
Mini DOS · free for students
Emerginglabels
Indie · preloved · small-batch
Join the launchpad ↗
Our founders, team and advisors have held senior roles at
04 · Four engines. One system.

Underpinned
by intelligence.

The Decision Operating System is built on four engines, delivered as twelve plug-in modules. Start with one. Add the next when you're ready. Every module speaks the same data — so the whole grows smarter than the sum.

ENGINE 01

Causal Intelligence

Attribute every outcome — sell-through, margin, markdown — to the real cause. Not correlation. Not just gut instinct.

Pricing · Markdown · Attribution
ENGINE 02

Image Recognition

Catalogue every garment — colour, silhouette, fabric, occasion — from one photograph. Taxonomy, automated.

Catalogue · Tagging · Lookalike
ENGINE 03

Consumer Insight

Real demand, not surveyed intent. Hundreds of thousands of wardrobe taps aggregated into size, silhouette, colour, budget.

Demand · Segments · Signal
ENGINE 04

Operational Enablement

Not a dashboard you look at. A decision layer your buyers, planners and merchandisers act through — every week.

Buying · Planning · Allocation
05 · Evidence, not guesswork

Wardrobe signal, live.

Every snap, scan, and plan is an anonymised demand signal. Retailers see shape and colour before they commit to a buy. Designers pre-sell to audiences already waiting. No excess. No waste.

Anonymised
by design
Aggregate signal, never individual data
UK‑wide
coverage
Every postcode the app reaches
Live demand signal · anonymised
ILLUSTRATIVE
Our mission

We are not just a tech company.
We are building the fabric
of conscious fashion.

Get in touch

Under ten partnerships, at a time.

We run fewer than ten retail partnerships in parallel so we can stay close to every deployment. For now, as founders, we are involved from day one — which is exactly why we are keeping it limited and partnerships-only. If the fit's right, we'll tell you in one call.

Book a 30-min consultation →
For designers

Start free — if you're a student.

Launchpad includes Mini DOS access, a demand-matched sales channel, and pre-sold batch orders. No excess inventory. No waste. £20/mo after you graduate.

Join the launchpad →