The intelligence behind every fashion decision

One intelligence layer connecting consumers, retailers, and designers. Built on real wardrobe data. The operating system fashion has been missing.

The intelligence behind every fashion decision

One intelligence layer connecting consumers, retailers, and designers. Built on real wardrobe data. The operating system fashion has been missing.

The intelligence behind every fashion decision

One intelligence layer connecting consumers, retailers, and designers. Built on real wardrobe data. The operating system fashion has been missing.

Coord is built with operators and advisors from some of the world's leading retailers and consultancies.

Coord is built with operators and advisors from some of the world's leading retailers and consultancies.

One platform, three surfaces

One platform. Three surfaces

Consumers, retailers and designers run on the same platform. What people wear teaches retailers what sells and helps designers build for real demand.

Consumers, retailers and designers run on the same platform. What people wear teaches retailers what sells and helps designers build for real demand.

Portrait
Mini DOS
A virtual head of merchandising, trading, cash and supply chain in one assistant. Start with a free diagnostic.
For designersLearn more
Portrait
Coord: Digital Wardrobe
Snap your wardrobe, plan outfits with your stylist and try things on before you buy. Shop with intention from one marketplace.
Portrait
DOS
A Decision Operating System for fashion retail. Live in four weeks, sat on the stack you already run.
For retailersBook Consultation
Portrait
Mini DOS
A virtual head of merchandising, trading, cash and supply chain in one assistant. Start with a free diagnostic.
For designersLearn more
Portrait
Coord: Digital Wardrobe
Snap your wardrobe, plan outfits with your stylist and try things on before you buy. Shop with intention from one marketplace.
Portrait
DOS
A Decision Operating System for fashion retail. Live in four weeks, sat on the stack you already run.
For retailersBook Consultation
Portrait
Mini DOS
A virtual head of merchandising, trading, cash and supply chain in one assistant. Start with a free diagnostic.
For designersLearn more
Portrait
Coord: Digital Wardrobe
Snap your wardrobe, plan outfits with your stylist and try things on before you buy. Shop with intention from one marketplace.
Portrait
DOS
A Decision Operating System for fashion retail. Live in four weeks, sat on the stack you already run.
For retailersBook Consultation

Plug in what you use

Sits on your existing stack

COORD sits above the tools your team already runs and reads from them through secure connectors. No rip and replace, no data migration.

COORD sits above the tools your team already runs and reads from them through secure connectors. No rip and replace, no data migration.

Square

Stripe

QuickBooks

Zoho Inventory

Shippo

Mailchimp

Omnisend

Google Ads

Instagram

Facebook

YouTube

WhatsApp

Canva

Google Analytics

Google Search Console

Gorgias

Eventbrite

Gmail

Google Sheets

Google Calendar

Notion

Airtable

Square

Stripe

QuickBooks

Zoho Inventory

Shippo

Omnisend

Google Ads

Instagram

Facebook

YouTube

Google Analytics

Google Search Console

Gmail

Google Sheets

Google Calendar

Notion

Airtable

Mailchimp

WhatsApp

Canva

Gorgias

Eventbrite

Stripe

QuickBooks

Instagram

Facebook

Google Search Console

Google Sheets

Airtable

Mailchimp

Gorgias

Eventbrite

Omnisend

Zoho Inventory

Square

Shippo

Google Ads

YouTube

Google Analytics

Gmail

Notion

Google Calendar

Canva

WhatsApp

What better decisions are

worth

What better decisions are worth

Across fashion retail, better decisions move real numbers. These are the industry benchmarks COORD is built to capture.

Across fashion retail, better decisions move real numbers. These are the industry benchmarks COORD is built to capture.

+0-7 ptssell through uplift
0-15%markdown reduction
up to 0%less time in weekly trade meetings
0mins until live
+0-7 ptssell through uplift
0-15%markdown reduction
up to 0%less time in weekly trade meetings
0mins until live

What better decisions are worth

Across fashion retail, better decisions move real numbers. These are the industry benchmarks COORD is built to capture.

+0-7 ptssell through uplift
0-15%markdown reduction
up to 0%less time in weekly trade meetings
0mins until live

the difference

Every decision, connected.

Every decision, connected.

Every decision, connected.

See where to act, why it matters, and what it's worth, all in one place. COORD surfaces ranked decisions across pricing, merchandising and inventory, with the margin impact attached, so every call is backed by data, not instinct.

See where to act, why it matters, and what it's worth, all in one place. COORD surfaces ranked decisions across pricing, merchandising and inventory, with the margin impact attached, so every call is backed by data, not instinct.

why coord

Built around how fashion works

COORD already knows how fashion runs, then calibrates to your business in weeks. You stay on the button, and the strategy work sits inside the product, not on a consultant's invoice.

Calibrated to you

Hide Coord branding

70% fashion knowledge built in, 20% your business mapped in four weeks, 10% your voice and targets. Not a generic template.

You stay in control

Reduce price on Linen Shirt by 8%

Recommended · +£2.4k projected margin

Awaiting your approval

Every recommendation lands as approve, edit or reject. Connectors are read only by default, and we never train on your data.

Strategy delivered as software

Restock best-seller before peak

+£4.2k

Mark down slow line by 12%

+£1.8k

Shift budget to denim category

+£900

The rigour of a retail strategy team, working around the clock inside the product, without the six figure invoice.

Strategy delivered as software

Restock best-seller before peak

+£4.2k

Mark down slow line by 12%

+£1.8k

Shift budget to denim category

+£900

The rigour of a retail strategy team, working around the clock inside the product, without the six figure invoice.

why coord

Built around how fashion works

COORD already knows how fashion runs, then calibrates to your business in weeks. You stay on the button, and the strategy work sits inside the product, not on a consultant's invoice.

Calibrated to you

Hide Coord branding

70% fashion knowledge built in, 20% your business mapped in four weeks, 10% your voice and targets. Not a generic template.

You stay in control

Reduce price on Linen Shirt by 8%

Recommended · +£2.4k projected margin

Awaiting your approval

Every recommendation lands as approve, edit or reject. Connectors are read only by default, and we never train on your data.

Strategy delivered as software

Restock best-seller before peak

+£4.2k

Mark down slow line by 12%

+£1.8k

Shift budget to denim category

+£900

The rigour of a retail strategy team, working around the clock inside the product, without the six figure invoice.

Strategy delivered as software

Restock best-seller before peak

+£4.2k

Mark down slow line by 12%

+£1.8k

Shift budget to denim category

+£900

The rigour of a retail strategy team, working around the clock inside the product, without the six figure invoice.

why coord

Built around how fashion works

COORD already knows how fashion runs, then calibrates to your business in weeks. You stay on the button, and the strategy work sits inside the product, not on a consultant's invoice.

Calibrated to you

Hide Coord branding

70% fashion knowledge built in, 20% your business mapped in four weeks, 10% your voice and targets. Not a generic template.

You stay in control

Reduce price on Linen Shirt by 8%

Recommended · +£2.4k projected margin

Awaiting your approval

Every recommendation lands as approve, edit or reject. Connectors are read only by default, and we never train on your data.

Strategy delivered as software

Restock best-seller before peak

+£4.2k

Mark down slow line by 12%

+£1.8k

Shift budget to denim category

+£900

The rigour of a retail strategy team, working around the clock inside the product, without the six figure invoice.

Strategy delivered as software

Restock best-seller before peak

+£4.2k

Mark down slow line by 12%

+£1.8k

Shift budget to denim category

+£900

The rigour of a retail strategy team, working around the clock inside the product, without the six figure invoice.

Clarity, not noise

Clarity, not noise

From data to decision

From data to decision

Consumers see what to wear. Designers see what to make. Retailers see what to buy, price and move. One system, the same promise: the right call, backed by what people actually wear.

Consumers see what to wear. Designers see what to make. Retailers see what to buy, price and move. One system, the same promise: the right call, backed by what people actually wear.

Real demand

Real demand

See the value in ever decision

See the value in ever decision

COORD reads real demand from real wardrobes, then shows the value of every decision before you commit. Designers build what will sell. Retailers protect margin and cut markdowns. Consumers buy things they will actually wear.

COORD reads real demand from real wardrobes, then shows the value of every decision before you commit. Designers build what will sell. Retailers protect margin and cut markdowns. Consumers buy things they will actually wear.

pricing

Where you start

Three products, three ways in. Start free and scale as you grow.

Three products, three ways in. Start free and scale as you grow.

Coord: Digital Wardrobe

Wear more of what you already own

Free

Digitise your wardrobe

Daily outfit suggestions

Virtual try-on

Weather-based styling

Mini DOS

Emerging designers and small brands

£

100

/month

First 100 users get 50% off.

Cash flow forecasting

Know what's in demand

Scheduling

Know what to promote

Pricing

3-5 decisions a day

DOS

Fashion retailers

Contact us

Plug in modules as you need

Critical path manager

Role based inbox

Live in four weeks

why it matters

We're helping fashion work for everyone

When consumers understand what they own, retailers understand what sells, and designers build for real demand, fashion works better for everyone. That is what we are building.

When consumers understand what they own, retailers understand what sells, and designers build for real demand, fashion works better for everyone. That is what we are building.