Effective Date: August 1, 2025

At COORD (“we,” “us,” or “our”), your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website, app, and associated services (collectively, the “Services”). By accessing or using COORD, you agree to the practices described in this policy.

1. Information We Collect

We collect different types of information from users to provide and improve our Services:

a. Information You Provide Voluntarily

When you sign up for our beta program, contact us, or interact with our Services, we may collect:

• Full Name

• Email Address

• Phone Number

• Clothing images and related descriptions

• Feedback, survey responses, or support inquiries

b. Automatically Collected Information

When you access or use our Services, we may automatically collect:

• IP address

• Device information (model, operating system, browser type)

• Usage data (page views, features used, interaction timestamps)

• Cookies and tracking technology data (as described below)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To register and manage your account and participation in the beta program

• To deliver core functionality like virtual wardrobe creation, outfit suggestions, and try-on experiences

• To personalize your content and user experience

• To process transactions and offer relevant products in our marketplace

• To communicate updates, marketing messages, and service-related information

• To understand user behavior and improve our Services through analytics

• To detect, investigate, and prevent fraudulent or illegal activity

• To comply with legal obligations or respond to lawful requests from public authorities

3. Legal Basis for Processing (for UK/EU Users)

If you are located in the UK or EU, we process your personal data based on the following legal bases:

• Your consent, which you may withdraw at any time

• The necessity of processing for the performance of a contract

• Our legitimate interests in improving our service and securing our platform

• Compliance with legal obligations

4. Data Sharing and Disclosure

We do not sell or rent your personal data. We may share your data in the following circumstances:

• Service Providers: With third-party providers who support our Services (e.g., hosting, analytics, communication tools)

• Legal Compliance: If required by law or governmental request

• Business Transfers: In case of a merger, acquisition, or sale of assets, we may transfer user data as part of that transaction

5. Data Security

We implement appropriate technical and organizational safeguards to protect your data against unauthorized access, loss, or alteration. These include encryption, access controls, and periodic reviews of our security practices.

However, no method of data transmission or storage is 100% secure. You are responsible for maintaining the security of your device and access credentials.

6. Data Retention

We retain your information for as long as necessary to:

• Provide and maintain our Services

• Fulfill the purposes outlined in this policy

• Comply with legal, tax, or regulatory obligations

If you request data deletion, we will remove your personal information from our systems, unless retention is required by law.

7. Your Rights and Choices

Depending on your jurisdiction, you may have rights including:

• Accessing the personal data we hold about you

• Correcting or updating your information

• Requesting deletion of your data

• Objecting to or restricting data processing

• Data portability (where applicable)

To exercise any of these rights, please contact us at: 📧 contact@coord.ltd

8. Children’s Privacy

Our Services are not directed to children under the age of 13 (or applicable age of consent in your region). We do not knowingly collect data from minors. If you believe we have collected such data, please contact us immediately.

9. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, provide functionality, and analyze usage patterns. You may adjust your browser settings to disable cookies, though this may affect your ability to use some features.

10. International Data Transfers

If you are accessing our Services from outside the UK, your data may be transferred to and processed in countries where our infrastructure or third-party providers are located. We ensure adequate protection through contractual and legal safeguards.

11. Changes to This Privacy Policy

We may update this policy occasionally to reflect changes in law or our practices. We encourage you to review this policy periodically. Continued use of our Services after changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions, concerns, or data requests, please contact us at:

COORD Ltd
📧 Email: contact@coord.ltd
🏢 Address: 389 Rotherhithe New Road, Bermondsey, London SE16 3FN
📞 Phone: +44 7385 524132