We buy more than we wear, return more than we keep, and nobody quite knows why.

Fashion runs on guesswork. Retailers can see what sold and what came back, and almost nothing about what happens after that. So brands overproduce, prices get cut to clear the excess, and wardrobes fill up with clothes that never get worn.

COORD starts in the wardrobe. Digitise what you own, plan outfits you will actually wear, and try pieces on before you buy. What people wear teaches retailers what sells and helps designers build for real demand.

( Products )

The same intelligence, whether you are getting dressed or deciding what to make.

01

Coord: Digital Wardrobe

Snap your wardrobe, plan outfits with your stylist and try things on before you buy. Shop with intention from one marketplace.

01

Coord: Digital Wardrobe

Snap your wardrobe, plan outfits with your stylist and try things on before you buy. Shop with intention from one marketplace.

01

Coord: Digital Wardrobe

Snap your wardrobe, plan outfits with your stylist and try things on before you buy. Shop with intention from one marketplace.

02

Fashion Intelligence

A Decision Operating System for fashion retailers and emerging designers. A virtual head of merchandising, trading, cash and supply chain in one assistant; sat on the stack you already run.

02

Fashion Intelligence

A Decision Operating System for fashion retailers and emerging designers. A virtual head of merchandising, trading, cash and supply chain in one assistant; sat on the stack you already run.

02

Fashion Intelligence

A Decision Operating System for fashion retailers and emerging designers. A virtual head of merchandising, trading, cash and supply chain in one assistant; sat on the stack you already run.

( Stats & Facts )

items unworn uk wardrobes

Clothes bought, hung up and never reached for again. Most people could not tell you which ones.

new items bought every year

More than one new item a week, almost none of it chosen with any record of what is already there.

the average item is actually worn

Ten wears and something drops out of rotation. The real cost per wear is far higher than the price on the tag.

items in the average wardrobe

Far more than anyone can hold in their head. Which is precisely why so much of it goes unworn.

( App Features )